From The Desk Of: Dr. Glenn Livingston
Most marketers ignore hyper-responsive buyers.
That means you can make a LOT more money with less effort if you know how to sell to them, even in brutally competitive markets.
Here's the simple math:
But you really don't have to understand (or agree with) my math in order to make more money with the information right here in this letter because:
If you'll just entertain the idea that a small percent of special visitors drive a large percent of profits then these 5 Tested and Proven Hyper Responsive Marketing Principles below can make a dramatic and immediate difference in your business:
Dr. Glenn Livingston's 5 Little
It's crazy. Most marketers lump their best customers in with all the rest.
All their advertising, products, price points, market research, customer service, follow up systems, and sales are targeted at one "big glob" of people... as if no customer was any more important than any other.
So I want you to forget what Mom said about loving all your kids equally because in business, you've got to play favorites! Otherwise, you're giving WAY TOO LITTLE ATTENTION to the people who put the most food on your table.
Now, I know some people worry If you focus on a small group of customers you'll cut your volume and profits. But it's actually just the opposite when you're talking about HYPER-RESPONSIVE customers.
Because they're the ones who really know what makes the WHOLE market tick. Sell to them and watch the rest tag along. Hyper-Responsives mean EVERYTHING to your business. Find out who they are, how to reach them, and exactly what they want. Then just give it to them.#2 - Hyper-Responsives Buy "Real Points Of Difference"
Hyper-responsive customers search hard for solutions and educate themselves to the hilt because they're looking for a deep relationship with a vendor who can provide DISTINCT ADVANTAGES they can't find elsewhere. Find out what needs your competitors aren't addressing and hammer home your ability to do so. Do it right and you'll be the only one in your market to offer these real points of difference!
#3 - Hyper-Responsives Have
Huge B.S. Detectors
It's true. Link real human needs to a real product or service feature and you've got something. Otherwise it's just hype... which is a nice word for bullshit. And Hyper-Responsive customers have HUGE B.S. detectors ... so you've really got to get this right!#4 - Use Hyper-Responsive Buying Language:
You've probably heard how important it is to use the customer's language, not your own. This isn't news, even though hardly anyone does it. But I'm talking about something WAY more powerful.
I'm talking about HYPER-RESPONSIVE BUYING LANGUAGE ... the language people use when they're in heat and ready to buy, NOT when they're "kinda sorta thinking about it". And only the most responsive people in your market can give you the hottest buying language. Capture hyper-responsive buying language and use it in ALL your marketing and advertising efforts.
#5 - Always Estimate
Makes sense, right?
When you look back on what you've learned from me in 12 months or 12 years, you'll think of me as the guy who gave you the PRINCIPLES which finally took you to the next level, or maybe even saved your business from drowning.
But since you probably don't know me from Adam, you might want...
Proof Point Number One
$14M sold to Fortune 500 clients (via "The Livingston Group for Marketing, Inc." & "Executive Solutions, Inc" ... I'm the CEO of both) to clients like:
Despite how happy I am to have finally escaped the Fortune 500 world, I still AM one of the very few ‘marketing psychologists' billion-dollar companies have used to crawl deep inside their prospects' minds and uncover exactly what they were desperate to buy... to improve profits on existing product lines ... AND to research new markets (often before the idea for the product even existed).
Many people teaching marketing have never really made any money ANY way other than teaching internet marketing. Kind of like the people who sold shovels and picks during the gold rush of the 1800s. But before I started teaching these hyper-responsive traffic and sales principles, I proved them in a wide variety of markets having absolutely nothing to do with making money or business advice.
In fact, at first I didn't intend to teach them at all. To be totally honest I was just SO fed up and stressed out I just wanted to hide behind my computer screen. So I started a little publishing business, applying my principles to selling books and tapes on things having nothing to do with business advice like (click for full legal disclosure statement):
The point is, these principles HAVE been proven in a wide variety of markets which have nothing to do with making money. You should also know I risked no more than a few thousand dollars on any one venture. You see you can get a pretty good estimate of your cost per lead and per sale BEFORE you even develop a product. More importantly, you can tell how "hyper-responsive" a traffic source will be before you spend a lot on it.
That's why as soon I produced an income graph which looks like this once I started implementing the hyper-responsive formula (data below from actual report in 1Shoppingcart.com account #46203):
Month By Month Income Growth When I
Point Number Three
As further proof, consider the flood of publicity I've
had from newspapers, radio and TV ABOUT my methods and
principles. (YOU can use the principles to generate
I've also published articles and had my work cited in many Trade Publications like ... American Demographics, Marketing News (American Marketing Association), Quirks Marketing Research Review, Views, Direct Marketing News, The Canadian Marketing Association, Transaction World, & Research Business Report, been on CBS, ABC, & Bloomberg Radio, and UPN, WNTN, & WGN TV
* * * * * * * * * * * * * * * * *
I certainly hope all of the above is enough proof to get you to take me seriously. But if not, you'll find literally dozens of VIDEO TAPED REACTIONS from people who've been exposed to the system later on in this letter. (In the 'See for Yourself section') . Let's move to more specifically discussing what I can do for YOU:
Here Are Just Some Of
It doesn't matter whether you're marketing online or offline, whether you're B2C or B2B, whether you're a single entrepreneur working out of your basement, or the CEO of a multi-national company ... If you're not using the hyper-responsive marketing principles you'll learn in this system I'll bet you're leaving between ½ and 3 times your current income on the table, and/or needlessly failing at new product launches.
How can I say this so confidently? Because I know...
The #1 Reason Any Product Fails To Sell
It's not the marketing, the price or the customer base. It's simply because... no one wanted to buy the product in the first place. The truth of the matter is this...
The Best Marketing In The World Will
But...even crappy marketing will sell a product people are desperate for. What's more, the sales will come fast and easy if you're SURE of exactly what the most responsive people in the market want, the EXACT LANGUAGE they use to describe it ... and the EMOTIONAL HOT BUTTONS which motivate purchase.
Break your market into sub-groups with unique needs and your response rates almost always go up dramatically because you're getting the exact right message to the exact right person. But how do you find out what people want (literally down to the letter)? How do you READ YOUR CUSTOMER'S MIND?
Of course, with my background, you can bet I'm NOT talking about a simple survey, or playing with a few keyword tools.
I'm talking about doing thorough and complete A to Z projects covering every aspect of the market and providing you with a detailed list of exactly what your market is looking for, what the most responsive people are most interesting in PAYING for, exactly how much it should cost you to generate a sale, and how to break your market into smaller groups for maximum effectiveness.
Listen, I'm not going to tell you you're going to get every last dime available in your market, ... but when you've so thoroughly researched a market and taken the time to cater to people's needs on such a precise level, ... how could you possibly be better positioned to scoop up the lion's share of the profits?
You'll get a
It's a system so powerful, it can virtually eliminate marketing risk and guesswork.
It can tell you exactly what people are DESPERATE to buy...in any market. Not what they're casually seeking information about (plenty of keyword search tools can tell you that)...but what they want to open up their wallets and give you money for. No other comprehensive system can do this for you with the same precision and no-guesswork-accuracy.
Can you see the possibilities for selling your own products on and off-line, selling products as an affiliate, generating and earning commissions on leads, & providing laser-targeted traffic to other businesses who have products perfect for your prospects? Now, as I was about to say:
The system has EVERYTHING to do with SOLID RESEARCH PRINCIPLES you can use both on and offline ... laser-precise hyper-responsive research that reveals exactly what your most responsive prospects and customers want, how they want it delivered, and what they're likely to pay for.
I've already taught it to a very select group of marketers in a special closed-door event held at my home. (These included Perry Marshall, Fred Gleeck, Bill Harrison, and many more well known people who asked to be my students). And if you ask any of these people what kind of impact this research process will have on the marketing landscape, don't be surprised if they tell you ...
Without This Advanced Market
It had to happen sooner or later. Big companies are making too much money doing this kind of stuff for smaller marketers to ignore it forever.
Someone like me had to come along and bridge the gap, and I'm afraid I won't be the last ... which means soon, just to be able to survive people will simply have to have this kind of advanced market intelligence. So apart from the fact you could be making more money using this system... your business will also soon be AT RISK.
People who know how to do this kind of research will be able to come in and dominate your market (literally wiping out competitors). The only way to be sure this won't happen is to find out exactly what the most responsive people in your market want and start delivering it so there'll be no reason to go elsewhere.
My hyper-responsive formula will show you how to do that. It's called...
"Hyper Responsive Marketing
"Hyper Responsive Marketing Secrets" is much more powerful than anything I've ever put out before because I've discovered a better way to deliver it to make an IMMEDIATE DIFFERENCE in your business. You see, most marketers charge a fortune for a "shock and awe" package designed to overwhelm and impress you. The goal is to leave your head spinning. They want you to say "Wow! I sure got a lot of impressive stuff!"
It doesn't matter to them whether you can actually implement what they sent you. As long as you feel impressed and entertained long enough to get past the refund period, they're happy.
But here's the thing ... I've been around marketing game long enough to realize people can't drink from a fire hose, and it's important to me my work actually makes a difference in your business and in your life. (I don't have children so I really need my work to be meaningful)
The biggest difference between success and failure is not brains, money, or luck ... it's IMPLEMENTATION. So I'd rather give you ONE simple, powerful lesson every month and have you actually DO something with it, than get you all razzed up and excited with a truckload of material you barely have time to get through, much less act upon.
AND ... I want you to have enough finances left after paying for your education to be able to actually implement what I teach you!
Here's What You Get Right Away When You Order:
See For Yourself
Click Any Of The Pictures Below
To See And Hear
Because this is a MARKET INTELLIGENCE system, you can use it online or off, for everything from small projects in a single person business to billion dollar marketing strategies in large corporations.
You can use it to develop a killer customer acquisition strategy -- or -- to thoroughly understand your existing clients so you can maximize their value to your business. You can use it to grow an existing business to heights you never dreamed of -- or -- to open up a brand new market the right way from day one.
Plus, to out and out BRIBE YOU INTO ACTION, you'll get all of the following FREE BONUSES IF YOU ACT TODAY...
FREE BONUS #2
“Glenn Livingston has one of the most thoroughly vetted market research and product rollout systems I've ever seen. The man has reduced marketing to a nearly exact science." - Perry Marshall
Perry S. Marshall
"I've been a marketer for 21 years now and I've had some successes and failures, and when I look back on my track record I've found that the failures were almost always because I didn't know who I was selling to. I was really kind of playing what Dan Kennedy would call 'blind archery' ... and when I've done well, it's always because I was very clear on who my audience was and exactly what they wanted. I had done well even with some simple survey techniques, but I heard everybody raving about the results they were getting with Glenn's techniques, so I was one of the first people to sign up"
"Well ... they wouldn't even BE your competition, it's that simple as far as I'm concerned [...] people who have this information CAN find out exactly what the market wants and, the thing is, to the degree ... it's just amazing ... you can can find out almost to the letter exactly what they want, exactly how they PHRASE what they want, it's just amazing, and someone who doesn't have that, as far as I'm concerned, is NOT your competition!"
"The thing that immediately hit me was how clear he was about his targeted customer. He really knew what his customers wanted and was providing that to them ... so he had got such clear marketing ... and REAL marketing, none of this other stuff that is giving the name 'marketing' ... he really knew the marketing for his niche, what needed to be done. I saw that and went 'I WANT TO DO THAT!'"
I saw the seminar as the avenue that is going to take me to a very profitable and secure income level. I expected to come to the seminar and learn how to do market research, learn how to study products, and with almost absolute certainty know that I could take those products, that research, that knowledge and ... apply it to a business and make money from it, ... investing small amounts of money up front to have a secure stable income"
"The idea of laddering emotions is very powerful ... taking the features that people are talking about and linking those to the emotions that they're really looking for. The subtlety of what Sharon was talking about is very significant because what we talk about in travel is usually romance or beauty, or something like that, but it's really much more subtle when you get into the layerings of what you can talk about"
"...find out if there's even a feasible market. You know I started in this business in the early 90s when it was kind of 'blue skies' ... and a lot of it really was trial and error ... you would build a website and see if they come ... take your best ideas and put it out there and try to market a product or service based upon what we knew, ... and I've learned more and more as markets become more competitive and a lot of direct marketing is happening out there that market research is essential, and Glenn's model is superior to anything I've ever seen"
"Glenn has an amazing way of approaching market intelligence. He combines the HEAD, the analytical, the numbers ... with the HEART, ... the subjective, the 'less quantifiable' ... and then he comes at it from a different direction 'what we SAY and what we DO' ... it becomes a quadrant ... he attacks the market from north, south, east, west, ... and then he quantifies that, so that it truly does become a love relationship with the prospective customer, with the market. I'm convinced it gives him the power that no one else has ... few other people do this!"
"I have real high expectations for seminars, ... I want lots of content, lots of ideas that I can take home and implement. There were a couple of things that Glenn did that were really really important ... one is that he was incredibly prepared, with lots of materials. The other thing was that he had really good take-a-way materials so that we didn't have to worry about catching every subtle nuance of what he said, or how he said it, or what some of the more elaborate formulas were[...] I learn best when I can go over things, rather than just hearing it once"
"I feel like we were all given so many tools and he went over it from every different angle ... and he entertained ALL the questions, and we had a very good group here who were very active & interactive and asked good questions. I don't think I can think of any detail that was left out. I'm just really pleased with the thoroughness, and the completeness, and the road maps!"
"I can tell you that my expectations of coming was to get information concerning how to analyze a market, how to diagnose what the best entry point into a market would be, and then how that would help shorten that learning curve down the road. And I can tell you quite candidly that my expectations of what I expected vs. the information which was given to me was just overwhelmingly good. My thought coming here was that I'd kind of learn how to survey and understand the market a little bit better and then craft a business model that would fit the needs of that particular market ... and it went WAY BEYOND that in terms of giving me the tools to really penetrate and take my pick of a niche, or of a BROAD MARKET and go into that with a lot of confidence. Because I've gone into markets before and fell right on my tail because I wasn't prepared and now I'm looking back and just shuddering thinking 'my goodness, if I had known what I know now back then I could have saved thousands of dollars and a lot of heartache!"
"Your slides were clear, your explanations were clear, your handouts were clear, and I know exactly what I'm doing.
It's 11:30 on the Monday after the seminar, and I already have a very detailed to-do list here that I'm busy executing right this minute. I can't tell you how excited I am to be implementing everything you're teaching here. I mean that. I never would have realized how much of a goldmine there is in all of our keywords and how much we could be doing to learn more about our customers *before* they buy from us and streamline their learning process. And right now as I'm going over our Google accounts it's so screaming obvious to me how much more organized we could, and can, be with our marketing message. And we're the "experts"! Thank you, thank you, thank you [...] I've got a big handful of other projects that I want to do this with as well, and I know your method will work. It will work for our current sales funnel, and it will be invaluable for starting up new projects too. There's no way I can go wrong with any of them if I do what you've taught here.
And do you know what I appreciate most about working with you and our group? It's how completely honest and unabashedly ethical you are. Sure, we'll grow our income through doing this, but the real story is that our customers will get what they want and need that much faster when we do this.
That's not ultimately a benefit to us as much as it's a benefit to them. I appreciate your pointing this out to us repeatedly over the weekend, and I appreciate knowing that you don't at all have a 'mercenary' attitude about this.
Give my thanks to Sharon too. I found her input at every point to be invaluable. I swear she's smarter than all of the rest of us combined! Especially showing us how she does focus groups. Have you ever considered making the two of you a guru-twosome? (She's a fantastic hostess, too.)"
"in the next year I can see this [being worth] ... conservatively, $100,000, ... more than that very easily, ... in terms of the long haul, who knows ... could be worth millions and millions and millions for the long haul"
"He was very open ... some presenters can get frustrated by people asking lots of questions and them not understanding the first time ... but Glenn is very patient and will answer your question until you understand it, ... and will take you through the steps, ... so that's very positive, he's done a very thorough job of answering the questions"
"I think this is information that not many people have got. Whereas you go to a lot of other seminars and you get a lot of the same stuff over and over or similar stuff ... this was just a completely new level of something that most people haven't had experience in!"
" ... let's look at the cost of failure ... if you kind of play 'blind archery' and spend all this time and effort trying to sell to people that you don't understand you're just going to get killed ... I can tell you from personal experience, that's what happens ...his whole process just saves you tons of time and gives you a very clear roadmap of exactly how to implement it. So this is a real investment, I think it's the best investment you can make in your business"
"At the time of saying this I have no idea how much this course is going to be, but I would say that whatever the price is, it's going to be a lot cheaper than spending years trying to market a message to people that is the wrong message, because that's a very expensive business mistake. So whatever you pay up front to learn how to research the market I think is money very well spent"
On Using The System for New Markets: "This is all about knowing a market, ... and it's so thorough that even if you don't have personal experience in that market you can still go into it and find out, what are the things that people will pay money for!"
On Using The System for Existing Businesses: "I would say that, whatever you know about your market there's a certain amount of haze. Unless you know your market excruciatingly well, like you talk to people every single day, ... and you can just completely read their diaries to them at night ... unless your knowledge is that good, then there is haze that you're not seeing through, and there are pockets of profit that are ... in your mind they're all mushed together but they're really separate ... like, a fisherman, ... like anybody in the fishing business knows that in the ocean or wherever they normally fish, there are certain places that you get the Halibut, and there are certain times of day when they're there, and there are certain ways that you have to steer the boat, and certain ways to drop your nets ... and you have to know ALL that stuff, and when you DO, you come into the dock and you've got the biggest catch of the day ... OK, but a lot of people think 'I'm just going to get in my boat and I'm going to go out there and drop the net' ... and they find out that that doesn't really work. So this is what we're really talking about here. These are where the fishing spots are, this is the kinds of bait that you use, this is how you approach them, this is WHEN you approach them ... there's a subtly to all this stuff, and if you don't already understand this about your market, that your market isn't really one market it's four markets, and they each want different things ... and you know how to slice that up ... that's what Glenn's system is really about!"
"Well, one of the things I really liked about this event is that Glenn actually held it in his home, it was a very personal environment, and it made it so enjoyable to be here, because we didn't really feel like we were at an educational event, it was more like we were at somebody's home, just sharing ideas ... it really facilitated the learning process much better ... I enjoyed it a lot"
"If you don't understand your customer and you don't understand what they want, it's very difficult to deliver to them. I mean ... I've gone about and built other businesses and by luck have succeeded ... and I look back on it and it's like miraculous now but, I wouldn't do it again"
"Any business that's already successful needs to be able to do this well. Corporations spend millions of dollars on doing this and still do it badly!"
"I have to admit I was a little skeptical, I was concerned this was going to be a lot of work, and that it was really going to be, you know, really too much to do on my own. But I was really pleasantly surprised that Glenn really made it very bite size, ... really chunked it down, ... so that I'm going to be able to go home with a good understanding of process, but I'm NOT going to have to do it myself. I really like the fact that he gave us these outsourcing documents, and a lot of clear, specific direction on basically how to find someone who can do this stuff for us. Because I don't know about you, but I just have so much going on that I'm very reluctant to take on new projects. The fact that he's made it so easy so that I can easily outsource this to me is a HUGE plus!"
"This is not a technique. Glenn bases his approach on principles. They don't change. I believe fully that if Claude Hopkins were alive today, he would be learning this. This is that powerful, ... this is radical"
"What Glenn's taught this weekend is pretty much, as far as I'm concerned, the ultimate in finding out what someone wants. In any market, in any area of life you can apply this, and you could find out exactly what that person wants, and you can then go ahead and basically dominate that area in selling products to those people. And the other thing that I think is absolutely phenomenal about it is that, not only will you just sell more, but you're giving them what they want. That's the even better part of it ... if you have a passion for that market, especially, ... it's both sides of the coin. You profit, but they profit too because they get what they want."
"You've got a PowerPoint presentation that summarizes the core ingredients of it for you, and as I said, Glenn summarizes for you 'Here is step 1, here is step 2, here is step 3' ... for what you're going to be doing on Monday morning. The information is extremely clear, extremely succinct, extremely methodical, and the level of detail that Glenn goes into is amazing!"
"Getting to do some of the interactivity that we did at the end was really great. One of the things that stood out was Glenn's wife doing a live forum ... a focus group live, that was great for me, to have the insight of how that works. To get deeper into the hearts and the souls of people who are responding to surveys. That was a new component that really added a new dimension for me"
"I have watched Glenn's business go through a complete transition with this system that I've learned and have been taught here, and his business has just gone through the roof while mine has been stagnant ... so it's one of those things, you know 'If you can't beat'm, join'm type of deal'"
"Someone in the audience [at Perry Marshall's seminar] asked Glenn 'when do you know when you can get into a new market' ... and his answer astounded me ... he said 'my life changes ... when my life has changed, I know I'm ready to go into a new market' ... and that was so intriguing to me"
"The title sums it up 'Do Your Friggin' Research!' If you're really serious about wanting to do business and you've got a work ethic and you've got the drive, ... and you want to make a career, a business, a lifestyle out of this ... this is THE best tool out there to use. I've never seen anything that comes even close to what this process, ... this seminar, ... this series of DVDs & CDs that will be available ... I've never seen anything that can actually give you the step by step instructions that on how to take this knowledge, implement it, do the surveys, gather the data, diagnose the data, and make a business out of this that will be stable and almost impenetrable by others" [Note: the working title for the product was originally 'Do Your Friggin' Research' ... Sam references this herein]
"Sharon (Glenn's wife) spends a good deal of time going through ... kind of talking to people in a very real, human, emotional way (Glenn does that too - very well), ... what I felt and what I realized was how thoroughly emotional we are and how much our imagination is involved in our buying process, ... and how much your imagination as marketers could really be tapped into to learn to think like our customer does. Also tapping into your customer's imagination in order to get your customer to tell you what it is they really want, what they think, what they feel, ... that your product can solve, of course. And so, that is what I came away with, especially with the interaction between Glenn & Sharon, and their talk too. That, we are VERY emotional, and sometimes when you ask your customer straight out 'well what do you want!' ... your customer isn't going to know how to answer that question, but with some of the techniques they used here ... I really liked the approach of getting a person to stop and relax and think and kind of imagine 'in a perfect world I would have this and this and this' ... that was really helpful to me ... it actually gave me a road map for how I'm now going to go interview and do focus groups with my customers ... it's a lot less Voodoo than I thought it was. In the world of direct marketing focus groups sometimes get a bad rap ...because sometimes if you make people think too hard about something they don't give you very good answers ... but what we've gotten here is actually very solid, very good, very concrete and it gets your mind working and gets you thinking the way your customer does and just seeing your market in a whole new way!"
"I would say to a friend of mine, ... yes, I know you may have been burned before and you may be weary, ... but you really need to do this, this is truly for real! If you're not ready to do this, you're not serious. You need to do this"
"I'm absolutely blown away with the way he's delivered to everyone this weekend ... everyone that's wanted to know something ... he's gone over it in detail ... he's explained it all, and I don't think anyone watching these DVDs later, or anyone here at the event this weekend, will have a question left that they haven't had answered"
"I have every confidence in the world that I can put this process into practice, partly because of all the tools that he gave us, but the other part of it was that it was just so intuitively obvious. What he's given us are not just tools to reach the clients, not just to reach those customers that are really appropriate to our materials, but also to help us shape content that is going to fit those people"
"Someone that knew this could out-write some of the best copywriters in the world, because they [the best copywriters in the world] couldn't get the thorough understanding of a market that the people that have this information could ... and that's incredibly powerful""The thing that separates average copywriters from the great copywriters is that the really good ones know how to research. The thing that a lot of people talked about in this seminar, as they've been chatting to each other is that, by learning this stuff their copy almost writes itself. They know what the markets wants, they know what they need to provide the market with in their products and all that and essentially your copy is only telling them that your product is there and it can help them ... your copy really writes itself, and that's what interested me about it"
"It's the best investment you can make in your business"
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