"I have real high expectations for seminars, ... I want lots of content,
lots of ideas that I can take home and implement. There were a couple
of things that Glenn did that were really really important ... one is that
he was incredibly prepared, with lots of materials. The other thing
was that he had really good take-a-way materials so that we didn't have to
worry about catching every subtle nuance of what he said, or how he said it,
or what some of the more elaborate formulas were[...] I learn best when I
can go over things, rather than just hearing it once"
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"I
go by the philosophy that you either pay me now or pay me later ... and if
you pay later you pay a whole lot more than you pay right away. It
pays for me to get the kind of training and information and the education I
know up front, ... because I know that my learning curve and my ramp up to a
profitability is much much faster."
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"I have
every confidence in the world that I can put this process into practice,
partly because of all the tools that he gave us, but the other part of it
was that it was just so intuitively obvious. What he's given us are
not just tools to reach the clients, not just to reach those customers
that are really appropriate to our materials, but also to help us shape
content that is going to fit those people"
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"One of the things
that happens in my market is people talk a lot about what THEY do,
and not a lot about what's the benefit to the client. [But]
if you follow through with Glenn's process, you know EXACTLY
what's important to your clients, and that means you can write
your sales letters with ease, ... AND, you don't have to guess about what people want in the
products because they tell you in the process ..."
